DRP host Sneakerness, 23-25 June
FROM COMMUNITY TO CULTURE
Since its foundation more than 10 years ago, Sneakerness has organically grown from a fair organized by a local community of sneakerheads for this community to an international series of multidimensional events representing sneaker culture to a broad audience.
This does not mean that Sneakerness abandons its strong ties to the community it stems from. Rather, Sneakerness has changed its role: Instead of focusing on a “For-Us-By-Us” ethos, the brand has come to an understanding of itself as someone providing an authentic experience of sneaker culture to people that are not that familiar with it in the first place.
This year DRP is delighted to host sneakerness who will bring 150 resellers and 10 Shops in a dedicated area.